What is .YOGA?

The .YOGA extension is a niche gTLD created for the global yoga and wellness community. It's perfect for content related to meditation, fitness, mindfulness, and healthy living.

Who can register a .YOGA domain?

Anyone can register a .YOGA domain – there are no restrictions.

It's especially popular among yoga teachers, studios, bloggers, retreat organisers, and lifestyle brands.

Why businesses choose .YOGA

  • Perfect for yoga studios, instructors, and wellness brands
  • Clear, meaningful branding
  • Ideal for blogs, tutorials, and online classes
  • Easy for visitors to understand your site's purpose

History and Background of the .YOGA Domain

The .YOGA domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .YOGA is commonly used for yoga studios, instructors, and wellness platforms.

Why you might not choose .YOGA

While .YOGA is highly relevant for wellness brands, consider the following:
  • Niche focus: Not suitable for businesses outside yoga or wellness.
  • Limited scalability: May not fit if your brand grows into broader fitness categories.
  • Less universal: Not as widely recognized as mainstream extensions like .COM.

Because of its narrow focus, Website.com recommends .COM, .NET, or .ORG for long-term general branding.

Similar alternatives available at Website.com

For more flexible domain branding, consider:
  • .COM – globally recognized
  • .NET – popular for online services
  • .ORG – great for wellness groups and communities
  • .INFO – useful for classes, guides, and resources

FAQs

Is .YOGA only for yoga studios?

No. It's suitable for blogs, wellness creators, influencers, educators, and community spaces too.

Can I transfer a .YOGA domain to Website.com?

Not at this time. You will need to manage your .YOGA domain through a registrar that supports it.

Is .YOGA good for SEO?

It can help signal content relevance for yoga-related searches, but core SEO still depends on your site content.