What is .WINE?

The .WINE extension is designed specifically for wine-focused brands and communities. It's widely used by vineyards, wine clubs, retailers, reviewers, and lifestyle creators who want a refined and memorable domain.

Who can register a .WINE domain?

Anyone can register a .WINE domain. While it's most popular among industry professionals, it's also a great fit for hobbyists, influencers, and educators in the wine space.

Why businesses choose .WINE

  • Elegant and descriptive branding
  • Instantly signals a wine-related focus
  • Popular with vineyards, critics, and retailers
  • Creates a premium lifestyle impression

History and Background of the .WINE Domain

The .WINE domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .WINE is commonly used by wineries, retailers, and wine-related publications.

Why you might not choose .WINE

While .WINE is polished and meaningful, keep these in mind:
  • Niche focus: Works best only for wine-related content.
  • Lower familiarity: Users may default to .COM when searching.
  • Premium pricing: Wine-related domains may cost more.
  • Brand limitation: Not suitable for broader food or beverage businesses.

Website.com prioritises widely recognized extensions such as .COM, .NET, and .ORG for broader reach and affordability. .WINE domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you want a flexible and broadly recognized extension, consider:
  • .COM – ideal for any brand or store
  • .NET – strong for online services
  • .ORG – excellent for community or educational sites
  • .INFO – perfect for wine education and resource platforms

FAQs

Is .WINE only for wineries?

No. Bloggers, reviewers, shops, and clubs also use .WINE for wine-focused projects.

Can I transfer a .WINE domain to Website.com?

Not at this time. You must manage .WINE domains with a registrar that supports this extension.

Will Website.com support .WINE in the future?

We may add support later depending on demand and registry requirements.