What is .TOYS?

The .TOYS extension is a niche gTLD designed for businesses and websites related to toys, games, and children's products. It brings a sense of fun and creativity to your domain name.

Who can register a .TOYS domain?

Anyone can register a .TOYS domain. It's especially useful for retailers, toy manufacturers, parenting bloggers, educators, hobbyists, and play-focused brands.

Why businesses choose .TOYS

  • Perfect for toy stores, kids' brands, and gift shops
  • Fun and engaging branding
  • Instant recognition for toy-related content
  • Great for blogs, reviews, and collectors

History and Background of the .TOYS Domain

The .TOYS domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .TOYS is commonly used for toy retailers, brands, and product showcases.

Why you might not choose .TOYS

While .TOYS offers clear niche branding, keep the following in mind:
  • Niche usage: Best suited for toy-related content, not wider business use.
  • Limited flexibility: Hard to repurpose outside the toys or kids' space.
  • Longer extension: Not as concise as short, general extensions like .COM.

Because of this niche focus, Website.com recommends using broader extensions such as .COM, .NET, or .ORG for long-term business branding.

Similar alternatives available at Website.com

For broader or more flexible domain branding, consider:
  • .COM – widely trusted and recognized
  • .NET – strong for online services
  • .ORG – great for community or family-focused sites
  • .INFO – ideal for guides, reviews, and resources

FAQs

Is .TOYS only for toy stores?

No. It can also be used by bloggers, educators, collectors, and anyone who creates toy-related content.

Can I transfer a .TOYS domain to Website.com?

Transfers are not supported at this time. Please continue managing your .TOYS domain through a compatible registrar.

Is .TOYS good for SEO?

It can improve relevance for toy-related searches, but SEO still depends on your site content and structure.