What is .TOYS?

The .TOYS extension is a niche gTLD designed for businesses and websites related to toys, games, and children's products. It brings a sense of fun and creativity to your domain name.

Who can register a .TOYS domain?

Anyone can register a .TOYS domain. It's especially useful for retailers, toy manufacturers, parenting bloggers, educators, hobbyists, and play-focused brands.

Why businesses choose .TOYS

  • Perfect for toy stores, kids' brands, and gift shops
  • Fun and engaging branding
  • Instant recognition for toy-related content
  • Great for blogs, reviews, and collectors

Why you might not choose .TOYS

While .TOYS offers clear niche branding, keep the following in mind:
  • Niche usage: Best suited for toy-related content, not wider business use.
  • Limited flexibility: Hard to repurpose outside the toys or kids' space.
  • Longer extension: Not as concise as short, general extensions like .COM.

Because of this niche focus, Website.com recommends using broader extensions such as .COM, .NET, or .ORG for long-term business branding.

Similar alternatives available at Website.com

For broader or more flexible domain branding, consider:
  • .COM – widely trusted and recognized
  • .NET – strong for online services
  • .ORG – great for community or family-focused sites
  • .INFO – ideal for guides, reviews, and resources

FAQs

Is .TOYS only for toy stores?

No. It can also be used by bloggers, educators, collectors, and anyone who creates toy-related content.

Can I transfer a .TOYS domain to Website.com?

Transfers are not supported at this time. Please continue managing your .TOYS domain through a compatible registrar.

Is .TOYS good for SEO?

It can improve relevance for toy-related searches, but SEO still depends on your site content and structure.