What is .TOURS?

.TOURS is a generic top-level domain (gTLD) for websites related to tours and guided experiences. It can help set expectations for visitors looking for activities, bookings, or itinerary information.

Who can register a .TOURS domain?

In general, .TOURS domains can be registered by anyone, with no special eligibility requirements.

Why businesses choose .TOURS

  • Clear match for tour operators and guided experiences
  • Useful for booking pages and activity listings
  • Works well for itinerary and destination content
  • Helps signal a tour-focused service

History and Background of the .TOURS Domain

The .TOURS domain extension was delegated on March 18, 2015 as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active.

After delegation, the extension launched through standard registration phases, including a sunrise period (a phase that allows trademark holders to register names first) before becoming generally available. Since then, .TOURS has been used for tour operators, travel experiences, and activity-focused websites.

Why you might not choose .TOURS

Before choosing a .TOURS domain, consider how well it fits your overall brand and where your customers will see the link.

  • Recognition: Some visitors may still expect a .com domain.
  • Scope: It may feel too specific for broader travel brands that offer more than tours.
  • Trust: Travel websites may benefit from familiar extensions when targeting a wide audience.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG. .TOURS domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – The most widely recognized extension for travel brands.
  • .NET – Common for booking platforms and online services.
  • .ORG – Often used by associations and non-profit tourism groups.
  • .INFO – Useful for informational travel guides and destination pages.

FAQs

What types of websites use .TOURS?

It is commonly used by tour operators, travel agencies, and experience providers offering guided activities.

Is .TOURS only for travel companies?

No. In general, anyone can register a .TOURS domain, including for travel blogs or informational projects.

Will people recognize a .TOURS domain?

Many users will understand it based on the word, but some visitors may still expect a .com.