What is .STORE?

.STORE is a generic top-level domain (gTLD) designed for websites that sell products or services online.

It is often used by brand stores, small businesses, and independent sellers.

Who can register?

In general, .STORE domains can be registered by anyone, with no special eligibility requirements.

Why businesses/people/organizations choose .STORE

  • Very clear meaning related to selling
  • Easy for customers to understand
  • Good fit for many types of shops
  • Works well for both small and large stores

History and Background of the .STORE Domain

The .STORE domain extension was introduced during ICANN's new gTLD expansion to provide a clear and descriptive option for online retail websites.

Its use was largely limited to online shops and e-commerce projects.

Why you might not choose .STORE

Before choosing a .STORE domain, consider branding and naming options.

  • Competition: Many good names may already be taken.
  • Brand fit: Some brands may prefer a more general extension.
  • User habits: Many visitors still expect a .com address.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG. .STORE domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – The most common choice for online stores.
  • .NET – Often used for e-commerce platforms.
  • .ORG – Can work for community or non-profit shops.
  • .INFO – Useful for product and store information.

FAQs

What is .STORE used for?

Online stores, retail shops, and e-commerce websites.

Is .STORE good for a small business?

Yes. It works well for both small and large online shops.

Is .STORE easy for customers to understand?

Yes, the meaning is clear and familiar.