What is .SHOP?

.SHOP is a generic top-level domain (gTLD) designed for websites that sell products or services online.

It is often used by online stores, brand shops, and retail-focused projects.

Who can register?

In general, .SHOP domains can be registered by anyone, with no special eligibility requirements.

Why businesses/people/organizations choose .SHOP

  • Very clear purpose for shopping and e-commerce
  • Easy for customers to understand
  • Works for many types of online stores
  • Matches common user expectations

History and Background of the .SHOP Domain

The .SHOP domain extension was introduced during ICANN's new gTLD expansion to provide a clear and descriptive option for online retail and e-commerce websites.

Its use was largely limited to online stores and shopping-related projects.

Why you might not choose .SHOP

Before choosing a .SHOP domain, consider branding and long-term plans.

  • Competition: Many good names may already be taken.
  • Brand fit: Some brands may prefer a more general extension.
  • User habits: Many visitors still expect a .com address.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG. .SHOP domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – The most common choice for online stores.
  • .NET – Often used for online platforms.
  • .ORG – Can work for community or non-profit shops.
  • .INFO – Useful for product and store information.

FAQs

What is .SHOP used for?

Online stores, retail shops, and e-commerce websites.

Is .SHOP only for big stores?

No. It can be used by small shops, individual sellers, and large brands.

Is .SHOP easy for customers to understand?

Yes, the meaning is clear and familiar to most users.