What is .SALE?

.SALE is a generic top-level domain (gTLD) intended for sales and promotional content.

It is commonly used for store promotions, seasonal sales, and deal roundups.

Who can register a .SALE domain?

Anyone can register a .SALE domain without restrictions.

It can be used by retailers, brands, affiliates, and publishers.

Why businesses choose .SALE

  • Very clear sales intent
  • Good fit for campaign landing pages
  • Easy for shoppers to understand
  • Useful for seasonal promotions

History and Background of the .SALE Domain

The .SALE domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active. It was introduced for sales-related content and promotions.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .SALE is commonly used for retail sales and promotional websites.

Why you might not choose .SALE

While .SALE is clear, there are a few considerations:
  • Short-term focus: Often tied to limited-time promotions.
  • Brand perception: May feel discount-focused for premium brands.
  • Trust: Strong branding is needed to build credibility.
  • Recognition: Less familiar than traditional extensions like .COM.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG that deliver consistency, affordability, and broad recognition. .SALE domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you're promoting sales online, consider:

  • .COM – widely trusted for shopping sites
  • .NET – suitable for deal platforms
  • .ORG – good for community sharing
  • .INFO – helpful for sale details

FAQs

Is .SALE suitable for online promotions?

Yes. It works well for sales campaigns and discount landing pages.

Can premium brands use .SALE?

It may be better suited for specific promotions rather than a primary brand domain.

Can I register a .SALE domain at Website.com?

Not currently. .SALE domains are not available for registration through Website.com.