What is .RED?

.RED is a generic top-level domain (gTLD) designed for websites that want to use the color red as part of their theme or brand identity.

It can be used across many industries, from creative projects to campaigns and promotions.

Who can register?

In general, .RED domains can be registered by anyone, with no special eligibility requirements.

Why businesses/people/organizations choose .RED

  • Strong and simple color-based identity
  • Useful for campaigns and themed projects
  • Easy to recognize and remember
  • Flexible across many types of websites

History and Background of the .RED Domain

The .RED domain extension was introduced during ICANN's new gTLD expansion as a descriptive, color-based option for branding and themed websites.

Its use was largely limited to campaigns, creative projects, and brand-focused sites.

Why you might not choose .RED

Before choosing a .RED domain, consider meaning and expectations.

  • Ambiguity: The color alone does not explain the site's purpose.
  • Interpretation: Visitors may expect a specific theme or campaign.
  • User habits: Many visitors still expect a .com address.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG. .RED domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – The most widely recognized general-purpose domain.
  • .NET – Often used for online platforms and services.
  • .ORG – Suitable for organizations and communities.
  • .INFO – Useful for informational websites.

FAQs

What is .RED used for?

Branding, campaigns, and color-themed projects.

Is .RED limited to a specific industry?

No. It can be used across many types of websites.

Does the color affect SEO?

No. Search engines generally treat domain extensions similarly.