What is .PROMO?

.PROMO is a generic top-level domain (gTLD) intended for promotional content and marketing campaigns.

It is commonly used for campaign links, offer pages, and branded promotions.

Who can register a .PROMO domain?

Anyone can register a .PROMO domain without restrictions.

It can be used by brands, agencies, and marketers.

Why businesses choose .PROMO

  • Short and easy to remember
  • Clear promotional intent
  • Good fit for campaign URLs
  • Useful for limited-time offers

History and Background of the .PROMO Domain

The .PROMO domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active. It was introduced for promotional campaigns and marketing initiatives.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .PROMO is commonly used for promotions, campaigns, and branded offers.

Why you might not choose .PROMO

While .PROMO is effective for campaigns, there are a few considerations:
  • Short-term use: Often tied to specific promotions.
  • Brand continuity: Less suitable as a primary domain.
  • Clarity: Does not describe what you sell on its own.
  • Recognition: Less familiar than traditional extensions.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG that deliver consistency, affordability, and broad recognition. .PROMO domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you're running promotions online, consider:

  • .COM – suitable for long-term branding
  • .NET – good for online platforms
  • .ORG – useful for groups and communities
  • .INFO – helpful for offer details

FAQs

Is .PROMO suitable for marketing campaigns?

Yes. It works well for promotional links, campaigns, and limited-time offers.

Can .PROMO be used as a main website?

It is typically better suited for campaign pages rather than a primary site.

Can I register a .PROMO domain at Website.com?

Not currently. .PROMO domains are not available for registration through Website.com.