What is .PICS?

.PICS is a descriptive domain extension that suggests pictures and images. It provides a casual, friendly way to brand visual content online.

Who can register a .PICS domain?

Anyone can register a .PICS domain.

It is popular with photographers, artists, fans of particular topics, and people who want to share collections of images or memories.

Why people choose .PICS

  • Clearly signals that the site is image focused
  • Good for galleries, fan pages, and photo blogs
  • Short, casual, and easy to remember
  • Supports creative and hobby driven projects

History and Background of the .PICS Domain

The .PICS domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .PICS is commonly used for photo sharing, galleries, and visual content.

Why you might not choose .PICS

  • Informal tone: The word "pics" may feel too casual for some professional brands.
  • Lower recognition: Many visitors are still more familiar with .COM or .NET.
  • Content expectations: Users will expect a photo rich experience when visiting a .PICS site.
  • Price and availability: Descriptive extensions can differ in cost and availability across registrars.

For long term, flexible branding, Website.com focuses on established extensions such as .COM, .NET, and .ORG instead of .PICS. .PICS domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – ideal for photography businesses and blogs
  • .NET – suitable for image hosting platforms or communities
  • .ORG – a good fit for non profit or community photo projects
  • .INFO – useful for tutorials, how to guides, and resource sites

FAQs

Is .PICS only for professional photographers?

No. Anyone who wants to share pictures, from hobbyists to brands, can use .PICS if their registrar supports it.

Can I transfer a .PICS domain to Website.com?

No. Website.com does not currently support .PICS registrations or transfers.

Is .PICS too informal for a serious brand?

It depends on your audience. Many professional brands still prefer .COM or .NET for a more traditional impression.