What is .ONE?

.ONE is a generic top-level domain (gTLD) designed for websites that want to emphasize a single focus, concept, or offering.

It can be used for campaigns, personal sites, product pages, or focused business projects.

Who can register?

In general, .ONE domains can be registered by anyone, with no special eligibility requirements.

Why businesses/people/organizations choose .ONE

  • Short and simple extension
  • Flexible meaning across many industries
  • Works well for single-product or campaign sites
  • Easy to remember

History and Background of the .ONE Domain

The .ONE domain extension was introduced during ICANN's new gTLD expansion to provide short and flexible naming options.

Its use was largely limited to campaign pages and single-focus projects, where the simplicity of the name helped support branding and messaging.

Why you might not choose .ONE

Before choosing a .ONE domain, consider clarity and branding.

  • Vague meaning: The purpose of the site may not be clear from the domain alone.
  • Brand recognition: Some audiences may prefer more traditional extensions.
  • User habits: Many users still default to typing .com.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG. .ONE domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – Widely recognized for all types of websites.
  • .NET – Common for online platforms and services.
  • .ORG – Suitable for organizations and community projects.
  • .INFO – Useful for informational pages.

FAQs

What is .ONE used for?

Campaign pages, single-product sites, and focused personal or business projects.

Is .ONE industry-specific?

No. It can be used across many different industries and topics.

Is .ONE easy to remember?

Yes, it is short and simple, but some users may still expect .com.