What is .NEW?

.NEW is a generic top-level domain (gTLD) intended for launch and update-focused websites.

It is commonly used for new product pages and announcement links.

Who can register a .NEW domain?

Anyone can register a .NEW domain without restrictions.

It can be used by brands, publishers, and marketers.

Why businesses choose .NEW

  • Short and easy to remember
  • Clear association with launches and updates
  • Good fit for campaign and announcement pages
  • Useful for product releases

History and Background of the .NEW Domain

The .NEW domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active. It was introduced as a general-purpose extension for launches and announcements.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .NEW is commonly used for product launches, announcements, and updates.

Why you might not choose .NEW

While .NEW is simple, there are a few considerations:
  • Short-term use: Often tied to specific announcements.
  • Broad meaning: It does not describe your business type.
  • Brand continuity: Less suitable as a primary domain.
  • Recognition: Less familiar than traditional extensions.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG that deliver consistency, affordability, and broad recognition. .NEW domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you're running campaigns, consider:

  • .COM – suitable for long-term branding
  • .NET – good for online platforms
  • .ORG – useful for organizations
  • .INFO – helpful for announcements

FAQs

Is .NEW suitable for product launches?

Yes. It is commonly used for new product and feature announcements.

Can .NEW be used as a main website?

It is typically better suited for announcements rather than a primary site.

Can I register a .NEW domain at Website.com?

Not currently. .NEW domains are not available for registration through Website.com.