What is .LUXURY?

.LUXURY is a generic top-level domain (gTLD) used for websites related to premium-themed branding, luxury goods, and high-end services. It can suit brands, services, and content creators that want a domain name that clearly matches the topic.

Who can register?

In general, .LUXURY domains can be registered by anyone, with no special eligibility requirements.

Why businesses/people/organizations choose .LUXURY

  • Clear topic signal for visitors
  • Useful for branding and discoverability
  • Works well for content and service websites
  • Can be memorable with a short name

History and Background of the .LUXURY Domain

The .LUXURY domain extension was introduced during ICANN's new generic top-level domain expansion and is generally associated with websites connected to its name and theme.

Over time, it has been used by brands, creators, and community projects that want a domain name that clearly signals a focus on luxury-related topics.

Why you might not choose .LUXURY

Before choosing a .LUXURY domain, consider how it fits your audience and long-term goals.

  • Expectations: Visitors may assume premium pricing or exclusive access.
  • Brand fit: It may not suit value-focused or broad-market businesses.
  • User habits: Some visitors may still default to .com.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG. .LUXURY domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – The most widely recognized extension for general audiences.
  • .NET – Common for online platforms and services.
  • .ORG – Often used by organizations and communities.
  • .INFO – Suitable for informational content and guides.

FAQs

What is .LUXURY used for?

Luxury-themed branding, high-end goods, and premium services.

Is .LUXURY restricted?

No. In general, anyone can register a .LUXURY domain.

Does .LUXURY build trust automatically?

No. Trust usually depends on branding, policies, and site quality.