What is .LOVE?

The .LOVE domain is a generic top-level domain (gTLD) created for content centred around relationships, romance, weddings, and emotional storytelling.

Its name is universally understood and emotionally resonant.

Who can register a .LOVE domain?

Anyone can register a .LOVE domain with no restrictions.

It's commonly used for wedding websites, personal projects, relationship content, and creative campaigns.

Why people choose .LOVE

  • Strong emotional connection
  • Perfect for romance and relationships
  • Memorable and expressive branding
  • Ideal for weddings and personal stories

History and Background of the .LOVE Domain

The .LOVE domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .LOVE is commonly used for relationship, wedding, and personal projects.

Why you might not choose .LOVE

While .LOVE is expressive and heartfelt, there are some considerations:
  • Niche appeal: Best suited for relationship-focused projects.
  • Professional image: May not suit corporate branding.
  • Audience expectations: Sets a specific emotional tone.
  • Recognition: Less established than traditional domains.

For broader branding flexibility, Website.com prioritises extensions such as .COM, .NET, and .ORG. .LOVE domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you're building a relationship or event-focused website, consider:

  • .COM – globally recognised and versatile
  • .NET – suitable for online platforms
  • .ORG – ideal for communities and groups
  • .INFO – useful for guides and information

FAQs

Is .LOVE suitable for wedding websites?

Yes. It's a popular choice for weddings, engagements, and personal love stories.

Can I transfer a .LOVE domain to Website.com?

Not currently. .LOVE domains must be managed through registrars that support this extension.

Is .LOVE good for businesses?

It works best for creative, lifestyle, or relationship-focused brands rather than traditional businesses.