What is .LIVING?

The .LIVING domain is a generic top-level domain (gTLD) aimed at lifestyle creators, wellness professionals, home experts, and brands that want to highlight experiences or personal growth. It is flexible enough to be used by individuals, communities, or organisations.

Because it conveys a sense of lifestyle and daily experience, .LIVING is popular with blogs, coaching brands, interior design content, and wellness platforms.

Who can register a .LIVING domain?

Anyone can register a .LIVING domain – there are no eligibility requirements or location restrictions.

It is frequently chosen by bloggers, influencers, wellness coaches, designers, and brands focused on lifestyle and personal expression.

Why businesses choose .LIVING

  • Great for lifestyle content and personal branding
  • Memorable, expressive, and easy to market
  • Works well for blogs, wellness platforms, and coaching sites
  • Conveys personality and experience-driven messaging

History and Background of the .LIVING Domain

The .LIVING domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .LIVING is commonly used for lifestyle, wellness, and home-related content.

Why you might not choose .LIVING

While .LIVING is meaningful and expressive, there are a few considerations:
  • Less traditional: Some users may not recognise .LIVING as quickly as more established extensions like .COM.
  • Brand clarity: The name is lifestyle-specific and may not suit businesses outside that theme.
  • Availability: Strong or short lifestyle names may already be taken.
  • Niche perception: Some organisations prefer broader extensions for long-term branding.

Because of these factors, Website.com focuses on widely recognised extensions such as .COM, .NET, and .ORG that ensure familiarity and trust. .LIVING domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you're looking for a flexible and recognizable domain, consider:
  • .COM – the most trusted extension for all purposes
  • .NET – ideal for digital, tech, and online services
  • .ORG – great for communities and groups
  • .INFO – perfect for informative or educational sites

FAQs

Is .LIVING only for lifestyle blogs?

No. While lifestyle blogs commonly use it, the .LIVING domain is suitable for wellness brands, designers, coaches, communities, and personal websites.

Can I transfer a .LIVING domain to Website.com?

Not at this time. .LIVING domains must be managed through registrars that support this extension.

Is .LIVING a good option for personal branding?

Yes. It works well for individuals, influencers, and coaches who want a domain that reflects lifestyle identity or personal growth.