What is .LIFESTYLE?

The .LIFESTYLE domain is a generic top-level domain (gTLD) created for websites centred around personal interests, wellness, hobbies, fashion, travel, and everyday living.

It provides a descriptive and meaningful way to communicate the theme of your website at first glance.

Who can register a .LIFESTYLE domain?

Anyone can register a .LIFESTYLE domain – there are no location, profession, or business restrictions.

It's commonly used by bloggers, influencers, coaches, and brands focused on lifestyle-driven content.

Why businesses choose .LIFESTYLE

  • Clearly communicates lifestyle-focused content
  • Great for personal brands and influencers
  • Broad and flexible for many topics
  • Modern alternative to traditional extensions

History and Background of the .LIFESTYLE Domain

The .LIFESTYLE domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .LIFESTYLE is commonly used for lifestyle brands, media, and personal projects.

Why you might not choose .LIFESTYLE

While .LIFESTYLE is expressive and descriptive, there are a few things to consider:
  • Longer extension: The length may be less convenient than shorter domains.
  • Specific branding: It may feel too niche for businesses outside lifestyle content.
  • Recognition: It's less familiar than long-established extensions like .COM.
  • Availability: Some premium names may already be taken.

Because of these factors, Website.com currently focuses on proven, widely recognised extensions such as .COM, .NET, and .ORG. .LIFESTYLE domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you're looking for a versatile domain for lifestyle content, consider:

  • .COM – universally trusted and flexible
  • .NET – suitable for digital platforms
  • .ORG – ideal for communities and groups
  • .INFO – great for informative content

FAQs

Is .LIFESTYLE only for bloggers?

No. While popular with bloggers, it's also used by brands, coaches, and content creators across many lifestyle topics.

Can I transfer a .LIFESTYLE domain to Website.com?

Not at this time. .LIFESTYLE domains must be managed through registrars that support this extension.

Is .LIFESTYLE good for business use?

It can work well for lifestyle brands, but some businesses may prefer more traditional extensions for broader appeal.