What is .HOT?

.HOT is a generic top-level domain (gTLD) intended for trending or highlight-focused content.

It can be used for featured offers, promotions, and time-sensitive topics.

Who can register a .HOT domain?

Anyone can register a .HOT domain without restrictions.

It can be used by brands, publishers, and marketers.

Why businesses choose .HOT

  • Short and memorable
  • Good fit for trending or featured campaigns
  • Useful for promotional landing pages
  • Flexible across many industries

History and Background of the .HOT Domain

The .HOT domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active. It was introduced as a short, flexible extension for trending topics.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .HOT is commonly used for trending content and promotional projects.

Why you might not choose .HOT

While .HOT is catchy, there are a few considerations:
  • Broad meaning: It does not describe your business on its own.
  • Brand clarity: Clear messaging is needed to avoid confusion.
  • Audience interpretation: Meaning may vary by context.
  • Recognition: Less familiar than traditional extensions.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG that deliver consistency, affordability, and broad recognition. .HOT domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you're promoting offers online, consider:

  • .COM – flexible and widely trusted
  • .NET – suitable for online campaigns
  • .ORG – good for groups and communities
  • .INFO – helpful for promotional details

FAQs

Is .HOT suitable for promotions?

Yes. It works well for trending campaigns and featured content.

Can .HOT be used as a main domain?

It is more commonly used for campaigns rather than a primary brand site.

Can I register a .HOT domain at Website.com?

Not currently. .HOT domains are not available for registration through Website.com.