What is .GURU?

.GURU is a generic top-level domain (gTLD) designed for people or businesses that want to present themselves as knowledgeable in a subject.

It is commonly used for coaching services, consulting, and educational projects.

Who can register?

In general, .GURU domains can be registered by anyone, with no special eligibility requirements.

Why businesses/people/organizations choose .GURU

  • Clearly suggests knowledge or guidance
  • Good fit for coaches and consultants
  • Works well for personal branding
  • Easy for visitors to understand the role

History and Background of the .GURU Domain

The .GURU domain extension was introduced during ICANN's new gTLD expansion to provide a descriptive option for experts, coaches, and knowledge-sharing websites.

Its use was largely limited to personal brands, consulting services, and educational or advisory projects.

Why you might not choose .GURU

Before choosing a .GURU domain, consider tone and expectations.

  • Informal tone: The word may feel casual in some industries.
  • High expectations: Visitors may expect strong expertise.
  • User habits: Many visitors still expect a .com address.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG. .GURU domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – The most widely recognized choice for personal and family sites.
  • .NET – Often used for blogs and online communities.
  • .ORG – Suitable for community and support projects.
  • .INFO – Useful for guides and informational resources.

FAQs

What is .GURU used for?

Coaching services, consulting, and knowledge-sharing websites.

Is .GURU formal enough for business use?

It depends on the brand, as the word can feel informal in some contexts.

Is .GURU good for personal branding?

Yes. It is often used to highlight expertise or guidance.