What is .FIT?

.FIT is a generic top-level domain (gTLD) intended for fitness and wellness content.

It is commonly used by gyms, trainers, fitness apps, and active lifestyle brands.

Who can register a .FIT domain?

Anyone can register a .FIT domain without restrictions.

It can be used by individuals, businesses, and fitness communities.

Why businesses choose .FIT

  • Short and easy to remember
  • Strong association with fitness
  • Good fit for modern branding
  • Useful for training and wellness programs

History and Background of the .FIT Domain

The .FIT domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active. It was introduced as a short option for fitness and active lifestyle content.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .FIT is commonly used for fitness brands, gyms, and training programs.

Why you might not choose .FIT

While .FIT is short and clear, there are a few considerations:
  • Less descriptive: It may be too broad without strong branding.
  • Recognition: Less familiar than traditional extensions.
  • User habits: Some visitors may still default to .COM.
  • Brand clarity: Clear messaging is needed to define your niche.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG that deliver consistency, affordability, and broad recognition. .FIT domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you're launching a fitness brand, consider:

  • .COM – widely trusted and flexible
  • .NET – suitable for apps and platforms
  • .ORG – good for fitness groups and communities
  • .INFO – helpful for fitness tips and resources

FAQs

Is .FIT suitable for gyms and trainers?

Yes. It works well for fitness brands, trainers, and wellness programs.

Is .FIT good for modern branding?

Yes. Its short format supports clean and memorable URLs.

Can I register a .FIT domain at Website.com?

Not currently. .FIT domains are not available for registration through Website.com.