What is .DIRECT?

.DIRECT is a generic top-level domain (gTLD) intended for direct navigation and access-focused websites.

It is often used for landing pages, branded shortcuts, and campaign URLs.

Who can register a .DIRECT domain?

Anyone can register a .DIRECT domain without restrictions.

It can be used by businesses, marketers, and individuals.

Why businesses choose .DIRECT

  • Useful for direct links and campaign URLs
  • Easy to remember for specific destinations
  • Works well for promotions and redirects
  • Flexible across many industries

History and Background of the .DIRECT Domain

The .DIRECT domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active. It was introduced for direct-to-consumer and direct sales projects.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .DIRECT is commonly used for direct sales, communication, and brand channels.

Why you might not choose .DIRECT

While .DIRECT is flexible, there are a few considerations:
  • Broad meaning: It does not describe your business on its own.
  • Brand clarity: Clear messaging is needed to explain purpose.
  • Recognition: Less familiar than traditional extensions.
  • User habits: Some visitors may still default to .COM.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG that deliver consistency, affordability, and broad recognition. .DIRECT domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you're creating campaign pages, consider:

  • .COM – widely trusted and flexible
  • .NET – suitable for online platforms
  • .ORG – good for organizations and groups
  • .INFO – helpful for campaign information

FAQs

Is .DIRECT suitable for marketing campaigns?

Yes. It works well for campaign links, redirects, and landing pages.

Can .DIRECT be used as a main website?

It can be used, but it is more commonly used for specific destinations rather than a primary site.

Can I register a .DIRECT domain at Website.com?

Not currently. .DIRECT domains are not available for registration through Website.com.