What is .DIAMONDS?

.DIAMONDS is a generic top-level domain (gTLD) designed for websites related to diamonds. It can be used by jewellers, retailers, appraisal services, and publishers that focus on diamond products and information.

Who can register?

In general, .DIAMONDS domains can be registered by anyone, with no special eligibility requirements.

Why businesses/people/organizations choose .DIAMONDS

  • Clear relevance for diamond-related businesses
  • Useful for retailers and product listings
  • Works for education and buying guides
  • Can support niche branding in jewellery

History and Background of the .DIAMONDS Domain

The .DIAMONDS domain extension was introduced during ICANN's new generic top-level domain expansion and is generally associated with websites connected to its name and theme.

Over time, it has been used by brands, creators, and community projects that want a domain name that clearly signals a focus on diamonds-related topics.

Why you might not choose .DIAMONDS

Before choosing a .DIAMONDS domain, consider expectations around trust and how customers search for your brand.

  • Trust signals: You may need strong branding and clear policies to build confidence with new visitors.
  • Niche focus: The extension is specific and may not fit broader jewellery brands.
  • User habits: Some visitors may still default to .com.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG. .DIAMONDS domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – The most widely recognized extension for general audiences.
  • .NET – Common for online platforms and services.
  • .ORG – Often used by organizations and communities.
  • .INFO – Suitable for informational content and guides.

FAQs

What types of websites use .DIAMONDS?

Jewellery retailers, diamond services, education resources, and buying guides.

Is .DIAMONDS restricted?

No. In general, anyone can register a .DIAMONDS domain.

Is .DIAMONDS suitable for local jewellers?

It can be, but many local businesses still prefer widely recognized extensions.