What is .BLUE?

.BLUE is a generic top-level domain (gTLD) designed for websites that want to use the color blue as part of their identity or theme.

It is often used for branding, design-focused projects, and creative websites.

Who can register?

In general, .BLUE domains can be registered by anyone, with no special eligibility requirements.

Why businesses/people/organizations choose .BLUE

  • Simple and recognizable word
  • Useful for color-based or design-focused branding
  • Flexible meaning across many industries
  • Can help create a distinctive theme

History and Background of the .BLUE Domain

The .BLUE domain extension was introduced during ICANN's new gTLD expansion as a color-based and descriptive option for branding and creative websites.

Its use was largely limited to design projects, branding sites, and creative or thematic online content.

Why you might not choose .BLUE

Before choosing a .BLUE domain, consider clarity and long-term branding.

  • Ambiguity: The color alone may not explain what the site is about.
  • Expectations: Visitors may expect a design or color-themed site.
  • User habits: Many visitors still expect a .com address.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG. .BLUE domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – The most widely recognized general-purpose domain.
  • .NET – Often used for online platforms and services.
  • .ORG – Suitable for organizations and communities.
  • .INFO – Useful for informational websites.

FAQs

What is .BLUE used for?

Branding, creative projects, and color-themed websites.

Is .BLUE limited to design websites?

No. It can be used for many types of projects, although the color theme often shapes expectations.

Is .BLUE widely recognized?

Some users may not be familiar with it, so clear branding is usually helpful.