What is .BLACKFRIDAY?

.BLACKFRIDAY is a generic top-level domain (gTLD) created for Black Friday promotions and sales campaigns.

It is commonly used for event-specific landing pages, deal roundups, and shopping guides.

Who can register a .BLACKFRIDAY domain?

Anyone can register a .BLACKFRIDAY domain without restrictions.

It may be used by retailers, brands, affiliates, and publishers.

Why businesses choose .BLACKFRIDAY

  • Instantly communicates Black Friday intent
  • Good fit for short-term campaign pages
  • Easy for shoppers to understand
  • Supports SEO for seasonal deal searches

History and Background of the .BLACKFRIDAY Domain

The .BLACKFRIDAY domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active. It was introduced for seasonal sales and promotional campaigns.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .BLACKFRIDAY is commonly used for Black Friday sales, promotions, and deal listings.

Why you might not choose .BLACKFRIDAY

While .BLACKFRIDAY is clear, there are a few considerations:
  • Short-term relevance: Most useful during seasonal promotions.
  • Longer extension: Can create longer domain names.
  • Brand continuity: Less suitable for year-round branding.
  • Recognition: Less familiar than traditional extensions.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG that deliver consistency, affordability, and broad recognition. .BLACKFRIDAY domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you're running seasonal promotions, consider:

  • .COM – suitable for year-round shopping sites
  • .NET – good for deal platforms
  • .ORG – useful for community deal sharing
  • .INFO – helpful for sale details

FAQs

Is .BLACKFRIDAY only useful during November?

It is most useful for seasonal campaigns, but it can also be used for year-round deal pages if the branding fits.

Can retailers use .BLACKFRIDAY for landing pages?

Yes. It is commonly used for Black Friday sale and promotion pages.

Can I register a .BLACKFRIDAY domain at Website.com?

Not currently. .BLACKFRIDAY domains are not available for registration through Website.com.