What is .BLACK?

.BLACK is a generic top-level domain (gTLD) designed for websites that want to use the color black as part of their theme or branding.

It is often used for creative, fashion, or design-oriented projects.

Who can register?

In general, .BLACK domains can be registered by anyone, with no special eligibility requirements.

Why businesses/people/organizations choose .BLACK

  • Strong and distinctive visual identity
  • Popular for design and creative branding
  • Easy to understand based on the word itself
  • Works well for themed or style-focused projects

History and Background of the .BLACK Domain

The .BLACK domain extension was introduced during ICANN's new gTLD expansion as a color-based option for branding and design-focused websites.

Its use was largely limited to creative projects, fashion-related sites, and brand-focused content.

Why you might not choose .BLACK

Before choosing a .BLACK domain, consider clarity and audience expectations.

  • Theme expectation: Visitors may expect a design or style-focused site.
  • Ambiguity: The color alone does not explain the site's purpose.
  • User habits: Many visitors still expect a .com address.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG. .BLACK domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – The most widely recognized general-purpose domain.
  • .NET – Often used for online platforms and services.
  • .ORG – Suitable for organizations and communities.
  • .INFO – Useful for informational websites.

FAQs

What is .BLACK used for?

Branding, design, and creative or style-focused projects.

Is .BLACK only for fashion websites?

No. It can be used for many types of projects, although it is popular in design-related fields.

Is .BLACK widely recognized?

Some users may not be familiar with it, so clear branding is usually helpful.