What is .BEAUTY?

.BEAUTY is a generic top-level domain (gTLD) designed for websites related to beauty products, services, and content. It is commonly used by brands, salons, and publishers that focus on beauty and personal care.

Who can register?

In general, .BEAUTY domains can be registered by anyone, with no special eligibility requirements.

Why businesses/people/organizations choose .BEAUTY

  • Clear topic signal for beauty-related websites
  • Useful for brands, salons, and service providers
  • Works well for content creators and guides
  • Can help set audience expectations quickly

History and Background of the .BEAUTY Domain

The .BEAUTY domain extension was introduced during ICANN's new generic top-level domain expansion and is generally associated with websites connected to its name and theme.

Over time, it has been used by brands, creators, and community projects that want a domain name that clearly signals a focus on beauty-related topics.

Why you might not choose .BEAUTY

Before choosing a .BEAUTY domain, consider whether it fits your brand and how your audience will find you online.

  • Recognition: Some visitors may still default to .com out of habit.
  • Brand scope: If your business expands beyond beauty, the domain may feel limiting.
  • Email and sharing: You may need to be consistent when sharing the full address to avoid confusion.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG. .BEAUTY domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

  • .COM – The most widely recognized extension for general audiences.
  • .NET – Common for online platforms and services.
  • .ORG – Often used by organizations and communities.
  • .INFO – Suitable for informational content and guides.

FAQs

What types of websites use .BEAUTY?

Beauty brands, salons, cosmetics, skincare sites, and beauty-focused blogs.

Is .BEAUTY restricted to beauty companies only?

No. In general, anyone can register a .BEAUTY domain.

Does .BEAUTY affect SEO?

Search engines generally treat domain extensions similarly. Content and relevance usually matter more.