What is .AUTO?

.AUTO is a generic top-level domain (gTLD) intended for auto-related websites.

It is commonly used for dealerships, service centres, and automotive content.

Who can register a .AUTO domain?

Anyone can register a .AUTO domain without restrictions.

It can be used by businesses, creators, and automotive communities.

Why businesses choose .AUTO

  • Short and easy to remember
  • Clear connection to vehicles and cars
  • Good fit for listings and service pages
  • Useful for modern automotive branding

History and Background of the .AUTO Domain

The .AUTO domain extension was delegated in the mid-2010s as part of ICANN's new generic top-level domain program. Delegation refers to the point when a domain extension is officially added to the global domain name system and becomes technically active. It was introduced as a short option for automotive-related projects.

After delegation, the extension typically went through standard launch phases, including a sunrise period (which allows trademark holders to register names first) before becoming available to the general public. Today, .AUTO is commonly used for automotive brands, services, and platforms.

Why you might not choose .AUTO

While .AUTO is clear, there are a few considerations:
  • Broad meaning: It does not specify a niche without branding.
  • Recognition: Less familiar than .COM for auto businesses.
  • User habits: Some visitors may still default to .COM.
  • Brand fit: Best suited for auto-related projects.

Because of these factors, Website.com currently focuses on proven, widely recognized extensions such as .COM, .NET, and .ORG that deliver consistency, affordability, and broad recognition. .AUTO domains are not currently available for registration through Website.com.

Similar alternatives available at Website.com

If you're building an automotive site, consider:

  • .COM – widely trusted for dealers and services
  • .NET – suitable for auto platforms
  • .ORG – useful for clubs and communities
  • .INFO – great for vehicle information

FAQs

Is .AUTO suitable for car dealerships?

Yes. It can work well for dealerships, service providers, and auto listings.

Can auto repair shops use .AUTO domains?

Yes. It can be used for service pages and local marketing.

Can I register a .AUTO domain at Website.com?

Not currently. .AUTO domains are not available for registration through Website.com.